Brand Touchpoint Rehabilitation

Rehabilitation Institute of Chicago – Healthcare marketing can be highly technical. It’s hard to keep in touch with the needs of customers (prospective patients and families) when you are trying to explain complex medical or scientific information.

The Rehabilitation Institute of Chicago, the largest physical rehabilitation hospital in the U.S., had won top honors in the most important ranking in the healthcare industry for 14 consecutive years when we began working with them.

We knew it was important to the client to communicate their top ranking, but we believed they should explain why being the best should make such a difference to patients and families. So we came up with the positioning statement and tagline: “being the best matters” and a visual approach that shifted the emphasis to successful patient outcomes. We have also unified all the brand touchpoints to radiate the message of excellence in each corner of the hospital. Out of the many awards and certifications out there, we believed the most appropriate one was the Magnet Recognition Program for nurses, they deliver what matters most: care and personal attention.

Result—we helped RIC humanize what they do and why they work so hard to be the “best.” The RIC is still the best and biggest rehabilitation hospital in the U.S. serving regional and international patients.

VP of Marketing & Public Relations at RIC said: “They defined the perfect voice and image for the Rehabilitation Institute of Chicago and enabled us to better connect with all our different audiences. Healthcare can be a daunting subject for consumers and professionals alike, but they effectively translated complex information into clear, compelling copy and simple, friendly designs that brought to life our message of “The best in healing and hope.”